The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
By Pat Reynolds, VP/Editor
As sales of cell phones and other mobile devices have blossomed in recent years, so too have sales of the protective cases used to keep such devices free from damage. Among the leading suppliers in this product category is Otter Products LLC. Based in Fort Collins, CO, Otter Products recently redesigned the packaging it uses for its OtterBox series of protective cases. Gone is a paperboard solution that tended to get a little shopworn over time and in its place is a two-part PET solution that has brought not only a dramatic improvement in on-shelf merchandising but also an immediate uptick in sales. It’s a classic example of a manufacturer willing to invest significantly in better packaging because it was clear that the payback was there to be had.
“I would say at this point that the new packaging is probably 80% more costly than the two-part paperboard package—folding carton and molded-pulp insert—that we used before,” says packaging engineer Josh Caldecourt. “In my opinion, the packaging used previously was not a good reflection of our brand. I think now we have adjusted that in the right direction and by the right amount. It’s easy enough to justify when you look at the results. We did changeovers at Best Buy and Walmart that amounted to a complete planogram wipe, a fresh new look executed overnight. The data showed a 10% lift in sales almost immediately.”
It should be noted that these are not inexpensive products. The suggested retail price is anywhere from $20 to $100, which means that having to pay another 20 cents or so per package is not as significant as it would be if the product had a price point significantly lower. Even so, this new and improved packaging represents a significant investment. It was a huge decision to move ahead with the change, and Caldecourt and company should be commended for their willingness to invest in packaging the way they did.
Specialized in customized international lip care, KHK Lipcare now enforces their production line with an Ecobliss ERP machine.
With a production of over 80 million customised lip balm sticks since 1992, around 3.8 million sticks a year, KHK Lipcare needed a packagingmachine that could cope with their production demands. Especially when it gets its own individual high visibility blister packaging.
Their solution? – The Ecobliss ERP machine, designed to create a flexible, practical and very cost effective packing environment for a variety of cold seal blister packaging applications. It is a semi automatic machine that is suitable for small as well as large packaging batches.
The construction of the ERP allows both single and double sided blister packaging.
Discover your packaging solution here
While some people tend to think outside the box,we at Ecobliss think into the box. That’s for your product packaging of course. There are a lot of good reasons to pack up your product in a box. For protection and firmness of course. And for handling and storage. But why ‘hide’ your product in a box when you are able to show it! And you know: showing is selling. And why should it be square? Think of beautiful 3D shaped boxes for instance. Holographic or metal surfaces can be applied for the most visual candy you can imagine. And various combinations of transparent plastic boxes and blisters can be realised to suit your most advanced requirements.
So when we say ‘We think ‘inside” the box… You know we put a lot in… to get the best out!”
Ecobliss The Smart Source
In all those industries, one of the things that matter most… are just a few seconds. That’s all it takes for a consumer to notice a product on the store shelf. those seconds represent ‘the’ selling opportunity.
Presentation is everything! Customers are attracted by a clear and clean presentation of the packaged product. Nearly 70 percent of all purchase decisions are made at the shelf. nearly half of all packaged goods are sold without any additional marketing support. The packaging of your product is almost as important as your advertising efforts. And in some cases, even the quality and features of the product itself! Blister and high visibility packaging are the perfect, self-selling combination! So where it only takes a few seconds for customers to decide to buy your product… Ecobliss invests a lot of time in creating the best packaging result for your product in your industry!
Ecobliss is the Smart Source for blister and high-visibility packaging. Ecobliss knows all about packaging design and materials, packaging technologies, production processes and equipment and the practical implementation of packaging. And Ecobliss knows your industry too.
When it comes to complete packaging of your product. it can be tempting to do it all by yourselves. after all, producing your product wasn’t easy, so how hard can the packaging be? Get blisters from one supplier and blister cards from another. Maybe you need to make your product theft resistant? And what about that finishing? Maybe it needs a transparent box too? Before you know it, ‘easy’ is out of the window and all you gain is clutter. Your costs can get clouded, not to speak of the loss of a lean and mean process flow! You’ll end up with a lot of work and worries while knowing you haven’t taken advantage of all the best packaging possibilities. Ecobliss, takes advantage of each individual packaging component and it’s combinations with other components. Ecobliss is the source of all your complete packaging needs. From blister packaging to transparent boxes and pharmaceutical packaging. Ecobliss has the knowledge to get the best out of each match, while providing an optimal workflow and cost management. So don’t tempt yourselves, challenge Ecobliss to get the best complete packaging result for your product.
The UK packaging industry is calling for the phrase ‘sustainable packaging’ to be scrapped and is urging instead for Government to get to grips with the real issues affecting the industry, according to a new report. A national shortage of packaging technicians, fears over scarcity of raw material supplies and a lack of political will to tackle the core issues were all voiced in the PwC report Sustainable Packaging: Myth or Reality. Leading retailers, manufacturers and consumer groups also unanimously agreed that the much used sustainable packaging phrase should be phased out and the focus should be on ensuring packaging delivers maximum sustainability throughout the entire supply chain and is recoverable after use.
For a free download pf the report, please click here
Ecobliss presents its new promotional video for blisters on Youtube
Blisters are the 100% way to make your products visible to the world!
Ecobliss, The Smart Source for Blister and High Visibility Packaging.
February 2013 – Briggs and Stratton Europe has recently started using Ecobliss‘ cold seal blister packaging for packaging their spareparts program for lawn mower engines. With cold sealing blister packaging, only pressure is required to make a perfect card-to-card bond. This makes the packaging process simple, quick and very cost-effective. A range of packaging equipment, from the very simple to highly automated, is available to support this packaging process. Cold seal blister packaging is therefore scalable to any packaging job, small or large.
Ecobliss cold seal blister packaging consists of a pressure sensitive fold-over, or separate front and back blister card, and a transparent blister. The blister is trapped between two pieces of board that are bonded under pressure without using any heat. Together, blister and card form a beautiful, highly visible shelf presentation for your product. Another bonus of this technology is that the people doing the packaging will not be exposed to any hazardous or uncomfortable radiation, heat, smell or noise.
Increased flexibility, improved logistics, great appearance and sustainability where the main reasons for Briggs and Stratton to choose for cold seal blister packaging.
“The Smart Source” for all your Blister and High Visibilty Packaging exhibits at the Indiapack 2013 in Mumbai, India.
The pictures of the booth where taken just before the official opening.
You are most welcome to visit us!
The location cannot be missed, the Ecobliss booth is located directly at the main entry of the exhibition.
Indiapack 2013 is packaged with numerous concurrent events as buyer- seller meet, exhibitors’ forum, grand finale of INDIAPACK 2013 & CANVIRONMENT WEEK along with an entertainment programme, creating a favourable environment for interaction.
Indiapack is a truly ‘Single Platform of Packaging’ for all packaging related industries such as packaging raw material manufacturers, convertors, packaging machinery suppliers, testing equipment manufacturers & service providers.
After more than one year of development, Ecobliss has launched its new website in January 2013.
With the new website, Ecobliss presents crystal clear the product portfolio and the services that it’s offering to its customers Worldwide.
In the world of blister- and high visibility packaging, many different names and fraises are used, creating confusion amongst customers. Being the ‘Smart Source” we’ve been working hard to simplify that and make it easy to understand the difference between products and what is available at the market.
Also the new website explains clearly the position and approach of Ecobliss as a partner for the development, realization, and implementation of blister- and high visibility packaging.
Already you will find the new “Smart Source” video on the website, and in the course of February 2013, more videos will be added about “your industry”, “complete packaging”, “plastic boxes”, “blisters”, and “blistercards”
Exclusively for our global Ecobliss business partners, a login is made available, which is giving access to a download section where technical and promotional data can be found.
I would gladly like to invite you to our new website, and see for yourself, how we have made the difference.
CEO, Ecobliss Group
Hall – V, Bombay Exhibition Centre, Mumbai, India
INDIAPACK has grown as a brand name in Indian packaging industry and world over after the successes of previous editions. Recognizing that the new trends and development are essential for the industry’s bright future, the Indian Institute of Packaging, through INDIAPACK, seeks to provide a perfect platform to bring the packaging industry under one roof…
Supreeth Sudhakaran | Dec 24, 2012
“At Ecobliss we understand that packaging is essential in capturing that first moment of truth. It only takes seconds for a consumer to notice a product on the store shelf. That moment presents an incredible marketing and selling opportunity. Nearly 70 percent of all purchase decisions are made at the shelf. Nearly half of all packaged goods are sold without any additional marketing support,” says Chakravarthi AVPS, CEO and managing director, Ecobliss India.
The company during the four-day exhibition showcased its expertise in blister packaging. “Blister and high visibility packaging have proven to be the ideal, self selling packaging for producers and retailers and are still gaining over box packaging. Customers are attracted by a clear and clean presentation of the packed product. The blister bubble shows the actual product and protects it from damaging and tampering. Combined with product information printed on the blister card blister packaging is the perfect, self selling combination,” said Chakravarthi.
The visitors to the stand were given a small printed yellow smiley badge that was packaged at the stand using Ecobliss’ blister packaging technology.
Cold seal blister products are prominently used in various segments like pharmaceutical, electrical electronics, automobile, FMCG, food and agriculture, textiles and apparels, cosmetics and healthcare and so on.
Ecobliss has expanded the product range of different blister types like heat seal blister products, tear resistant blister cards, Ecostrong tamper proof blister products and other high visibility packaging,” All these packaging concepts were promptly displayed and live demonstrations of packaging were held as well,in their well decorated booth at pack plus 2012.
Energizer is staying ahead of the curve by putting its coin-sized batteries in child-resistant packaging.
Jenni Spinner, Senior Editor — Packaging Digest
The safety of the littlest consumer is a top concern among packaging engineers and designers. That’s the big push behind Energizer’s new child-resistant packaging for its coin-sized batteries.
Composed of durable flexible materials that make it more challenging for Junior to get his tiny hands on the easily swallowed batteries, the new packs also bear warning copy and icons advising of the dangers associated with coin cell batteries, and how and where to get medical help if the batteries are swallowed. Once an adult has opened the package, he is greeted by a warning sticker on the back of the battery (tabbed for easy removal) to further bring home the safety message.
According to Rebecca Oesterle, leader of global packaging development with Energizer, the revamped packaging follows the company’s mission of serving consumer needs.
“This particular package is one that comes from the incidences of children ingesting batteries increasing over recent years, because the number of devices that take such batteries has increased,” she says. “The rate of ingestion is still relatively low, but improving it is something that we’re able to control. This change wasn’t regulated; there’s no government mandate that said the packaging had to change. We saw it as a growing area of concern, something that we could control, and we took the initiative.”
In addition to changing its packaging to improve the safety of children, Energizer is working to effect change throughout the industry by conducting deeper research, promoting awareness of the problem and advocating for change. It supports the National Capital Poison Center to prevent and treat battery ingestion. Further, Energizer is working with Safe Kids USA, a child safety advocacy and education group, to launch The Battery Controlled, a campaign to spread awareness among consumers, caregivers and the medical community.
“Before this even officially became a project, we had been looking at the concept,” she says. “I facilitated the ideation session, and we ultimately came up with what ended being the winning design.” She relates that the team gathered to brainstorm new child-resistant packaging ideas and came up with a total of 20 different possible designs. The group eventually narrowed the field down to four favorites, then proceeded to delve in deeper to determine which of the candidates would best serve the needs of the company and its customers.
Chris Campbell, brand manager at Energizer, has a range of experience with conducting shopper research. He says that regarding this particular type of packaging, the consumer’s needs and goals are fairly straight-forward.
“For coin and watch batteries, we know how the shopper shops, and what she’s looking for,” he says. “She doesn’t need big, bulky packaging, and she doesn’t want a lot of big messaging; she just wants a quality, dependable product. She just needs to see the battery and know what number it is.”
According to Campbell, Energizer packaging relies on clearly indicated product numbers and color coding, so that shoppers can determine easily which product is the one they need at a glance. He also added that the company aims to, across the board, slim down its packages where possible.
“Especially with our multipacks, we’re trying to get our product line in a smaller package, so that there’s less of a footprint,” Campbell says.
Whenever Energizer considers a change in any of its battery packaging configurations, says staff engineer Steve Reed, it involves a team effort and a great deal of communication.
“We work with our marketing folks to ensure that we really use our existing equipment, and that we design packages that help us minimize the amount of time to change over,” he says.
The new child-resistant packaging consists of laminated stock married to a PET blister. It consists of polyester, white polypropylene and another polyester layer. Both the blister film and laminated stock are provided by Bemis Curwood, and the packages are produced in Energizer’s Benington, VT, facility. According to Reed, the packaging staff at Energizer worked closely with the materials provider to ensure the product would fit the company’s needs and work well on the facility’s existing packaging equipment.
One of the initiatives Energizer recently tackled was transitioning its battery products to zero-mercury content in July 2011, and altering its packaging to convey the change. Campbell says the product had little effect on the construction of the packaging; rather, the weight of carrying the message fell on the artwork and package text.
“We determined the best way to communicate the zero-mercury product was on shelf,” he says.
The move to zero-mercury batteries was only being mandated in three states. However, Energizer decided to be proactive and phase the mercury out of all its products everywhere.
Energizer is constantly working on improving and innovating battery packaging. Among its inventions are the EZ Turn & Lock packaging for hearing aids. The design includes long tabs attached to each battery to facilitate handling and insertion, Also, the company has placed its smaller batteries into “pill pack” foil packs, which perforates the batteries into little pods, enabling consumers to take along one or two batteries at a time, rather than an entire package.
In addition to working to ensure packaging serves consumer needs, Energizer’s staff endeavors to ensure its retail clients are satisfied, too.
“One of the projects we tackled was with Sam’s Club, where we went through a conversion with re-seller packaging,” Campbell says. “We were challenged by the people at Sam’s Club to improve both the re-seller packaging and everyday member packaging. We did a lot of research and conducted focus groups. It’s now been on the market for two years in the reseller packaging. It doesn’t alienate the regular Club member, who doesn’t want more packaging, but it also serves the needs of small businesses and re-sellers. That was a fun project because of the research. We were taking some of the things we’d already been working on in-house and creating a couple of different options for them.”
As is the case with many improvements, the child-resistant packaging improvement involves a tradeoff. However, while Oesterle points out that the tougher material, which requires scissors to open and get to the batteries inside, might cause mild frustration on the part of some consumers, she says the company maintains “that’s a downside that we’re willing to accept.”
Ecobliss will be at this show together with Regal healthcare from Ireland (our Distributor & Strategic Partner), at this show Ecobliss will launch a complete new range of products under a new brandname specificly designed for the pharmaceutical & healthcare industry.
At the development of these products many compliance issues where studied carefully and solutions were finally integrated in the design. The products are available with several innovative add-ons for multiple applications.
The Pharmacy Show is the UK’s only CPD-accredited training, education and sourcing event for UK community pharmacy. It takes place on Sunday, September 30th – Monday, October 1st, 2012, at the National Exhibition Centre (NEC), Birmingham.
With six FREE, CPD-accredited conference streams, social and networking events, and thousands of specialist pharmacy products and services from more than 300 premier suppliers – the Pharmacy Show is unmissable for pharmacy contractors, pharmacy professionals, pharmacy technicians, counters staff and pharmacy buyers from both primary and secondary care industries.
The Pharmacy Show Opening Times:
Sunday 30th September – 9.30am – 5.30pm
Monday 1st October – 9.30am – 5.30pm
Since march 2012 Prima Elios Egypt is the first company in Egypt that has switched from heat seal and HF blister packaging to cold seal blister packaging. At this moment many different products are being packed in the Ecobliss cold seal card-to-card (with trapped blister) system. The new cold seal packaging has been very well received, internally as well as by Prima Elios customers and many more of their products will be packed using cold seal technology in the future.
Important reason for Elios Egypt to switch their packaging was the fact that with the cold seal technology the packaging process has become much more simple and controllable. On top of that the beautiful high quality appearance of the packaging enhances the products of Elios Egypt very much so they will be noticed better in the shelf of DIY markets and retailers. The other reason to switch over to cold seal blister packaging technology is for environmental reasons because of the severability of materials after opening of packaging (100 % recyclable). For this reason Elios Egypt can be considered as trendsetter in Egypt. For packing Elios Egypt uses the EJR Jiggle Rollers.
Prima Elios for Electrical Industries S.A.E. has a well-balanced program that ranges from nice simple product designs to extremely high tech designs. Elios Egypt is shareholding company with more than 500 employees and is operating in Cairo under European license since 1975.
Elios Egypt is the largest Egyptian producer of electrical and lightning components for home and industrial applications such as electrical light switches, gang sockets, plugs, ballasts, lamp-holders and several different types of energy saver lamps, all these products have been always known for their endurance, quality consistency and conformity to international and Egyptian safety standards.
Brussels, Belgium on Wednesday 19th of September and Thursday 20th of September 2012.
The 5th Annual Thermoformed Packaging Conference 2012 brings together supply chain leaders across the industry, from materials suppliers to retailers and brand owners with a view to promoting collaboration for sustainable, responsible strategy in packaging. This event brings you the innovation and thought leadership that will drive down costs, energy use, weight and carbon footprint, leading you towards the business models that will improve margins and achieve sustainability goals.
Mr. AVPS Chakravarthi, Managing Director, Ecobliss India Private Limited, WorldStar Award, Marigold Hotel, Begumpet, Hyderabad, Andhra Pradesh.
Worldstars Awards are presented only to those packages which have won recognition at a national level competition and are judged by a international panel. Ecobliss offers various user-friendly, innovative packaging solutions including cold seal blister packs, heat seal packs, pharmaceutical wallets, fold over trap blister cards, clam shell blisters, transparent boxes and range of Ecobliss cold and heat sealing machines.
Ecobliss has been in the business of offering quality packaging products for more than a decade with a strong focus on environment, innovation, design, and turnkey packaging solutions.
June 7th, 2012 Split, Croatia.
Three WorldStar Awards for Ecobliss in 2012!!
The WorldStar Competition is one of the major events of the WPO and this year received 243 entries from 32 countries around the world.
Ecobliss has sent three representatives from India and the Netherlands. Mr. AVPS Chakravarthi, MD of Ecobliss India PvT, Mr. R.J.M. Linssen CEO of the Ecobliss Group and Mr. Marijn van Utteren, Commercial Director of Ecobliss to Croatia to attend a prestigious Gala Award dinner, organized by the WPO in Le Meridien Lav hotel.
In 2011 Ecobliss entered the competition with three entries into the WorldStar completion in three different categories: ‘Electronics’, ‘Household’ and ’Other” . All three entries (100% score!!) received an Award from the WPO jury consisting of 23 country representatives from the World Packaging Organisation (WPO) and one representative from the International Packaging Press Organisation.
The editors of blisternews.com will shortly publish the individual stories behind the Ecobliss blister and high visibility packaging entries that have won the WorldStar Awards.
June 7th, 2012 Thomas Schneider, President of WPO congratulates the winners of the Worldstar Awards 2011-2012 in Split, Croatia!!!
The WorldStar Competition is one of the major events of the WPO and this year received 243 entries from 32 countries around the world. Out of these, 137 were selected as WorldStar winners by the jury in their meeting in the UK in November, 2011. The jury consisted of 23 country representatives from the World Packaging Organisation (WPO) and one representative from the International Packaging Press Organisation.
The pre-eminent international award in packaging, WorldStar illustrates the continual advancement of the state of packaging design and technology and creates a living standard of international packaging excellence from which others may learn.
WorldStars are presented only to those packs which, having already won recognition in a national or regional competitions, are compared by an expert panel of judges to similar packs from around the world. Awards are based on the judges’ consensus that a pack is superior in its category and market and better in its class in execution or innovation by comparison to others.
Since 1970, the World Packaging Organisation has given awards to numerous new packs from all around the world.
You can download the official 2012 Official Award Guide y clicking on this link
You can also visit the WPO website
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