The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
By Pat Reynolds, VP/Editor
As sales of cell phones and other mobile devices have blossomed in recent years, so too have sales of the protective cases used to keep such devices free from damage. Among the leading suppliers in this product category is Otter Products LLC. Based in Fort Collins, CO, Otter Products recently redesigned the packaging it uses for its OtterBox series of protective cases. Gone is a paperboard solution that tended to get a little shopworn over time and in its place is a two-part PET solution that has brought not only a dramatic improvement in on-shelf merchandising but also an immediate uptick in sales. It’s a classic example of a manufacturer willing to invest significantly in better packaging because it was clear that the payback was there to be had.
“I would say at this point that the new packaging is probably 80% more costly than the two-part paperboard package—folding carton and molded-pulp insert—that we used before,” says packaging engineer Josh Caldecourt. “In my opinion, the packaging used previously was not a good reflection of our brand. I think now we have adjusted that in the right direction and by the right amount. It’s easy enough to justify when you look at the results. We did changeovers at Best Buy and Walmart that amounted to a complete planogram wipe, a fresh new look executed overnight. The data showed a 10% lift in sales almost immediately.”
It should be noted that these are not inexpensive products. The suggested retail price is anywhere from $20 to $100, which means that having to pay another 20 cents or so per package is not as significant as it would be if the product had a price point significantly lower. Even so, this new and improved packaging represents a significant investment. It was a huge decision to move ahead with the change, and Caldecourt and company should be commended for their willingness to invest in packaging the way they did.
Hall – V, Bombay Exhibition Centre, Mumbai, India
INDIAPACK has grown as a brand name in Indian packaging industry and world over after the successes of previous editions. Recognizing that the new trends and development are essential for the industry’s bright future, the Indian Institute of Packaging, through INDIAPACK, seeks to provide a perfect platform to bring the packaging industry under one roof…
Energizer is staying ahead of the curve by putting its coin-sized batteries in child-resistant packaging.
Jenni Spinner, Senior Editor — Packaging Digest
The safety of the littlest consumer is a top concern among packaging engineers and designers. That’s the big push behind Energizer’s new child-resistant packaging for its coin-sized batteries.
Composed of durable flexible materials that make it more challenging for Junior to get his tiny hands on the easily swallowed batteries, the new packs also bear warning copy and icons advising of the dangers associated with coin cell batteries, and how and where to get medical help if the batteries are swallowed. Once an adult has opened the package, he is greeted by a warning sticker on the back of the battery (tabbed for easy removal) to further bring home the safety message.
According to Rebecca Oesterle, leader of global packaging development with Energizer, the revamped packaging follows the company’s mission of serving consumer needs.
“This particular package is one that comes from the incidences of children ingesting batteries increasing over recent years, because the number of devices that take such batteries has increased,” she says. “The rate of ingestion is still relatively low, but improving it is something that we’re able to control. This change wasn’t regulated; there’s no government mandate that said the packaging had to change. We saw it as a growing area of concern, something that we could control, and we took the initiative.”
In addition to changing its packaging to improve the safety of children, Energizer is working to effect change throughout the industry by conducting deeper research, promoting awareness of the problem and advocating for change. It supports the National Capital Poison Center to prevent and treat battery ingestion. Further, Energizer is working with Safe Kids USA, a child safety advocacy and education group, to launch The Battery Controlled, a campaign to spread awareness among consumers, caregivers and the medical community.
“Before this even officially became a project, we had been looking at the concept,” she says. “I facilitated the ideation session, and we ultimately came up with what ended being the winning design.” She relates that the team gathered to brainstorm new child-resistant packaging ideas and came up with a total of 20 different possible designs. The group eventually narrowed the field down to four favorites, then proceeded to delve in deeper to determine which of the candidates would best serve the needs of the company and its customers.
Chris Campbell, brand manager at Energizer, has a range of experience with conducting shopper research. He says that regarding this particular type of packaging, the consumer’s needs and goals are fairly straight-forward.
“For coin and watch batteries, we know how the shopper shops, and what she’s looking for,” he says. “She doesn’t need big, bulky packaging, and she doesn’t want a lot of big messaging; she just wants a quality, dependable product. She just needs to see the battery and know what number it is.”
According to Campbell, Energizer packaging relies on clearly indicated product numbers and color coding, so that shoppers can determine easily which product is the one they need at a glance. He also added that the company aims to, across the board, slim down its packages where possible.
“Especially with our multipacks, we’re trying to get our product line in a smaller package, so that there’s less of a footprint,” Campbell says.
Whenever Energizer considers a change in any of its battery packaging configurations, says staff engineer Steve Reed, it involves a team effort and a great deal of communication.
“We work with our marketing folks to ensure that we really use our existing equipment, and that we design packages that help us minimize the amount of time to change over,” he says.
The new child-resistant packaging consists of laminated stock married to a PET blister. It consists of polyester, white polypropylene and another polyester layer. Both the blister film and laminated stock are provided by Bemis Curwood, and the packages are produced in Energizer’s Benington, VT, facility. According to Reed, the packaging staff at Energizer worked closely with the materials provider to ensure the product would fit the company’s needs and work well on the facility’s existing packaging equipment.
One of the initiatives Energizer recently tackled was transitioning its battery products to zero-mercury content in July 2011, and altering its packaging to convey the change. Campbell says the product had little effect on the construction of the packaging; rather, the weight of carrying the message fell on the artwork and package text.
“We determined the best way to communicate the zero-mercury product was on shelf,” he says.
The move to zero-mercury batteries was only being mandated in three states. However, Energizer decided to be proactive and phase the mercury out of all its products everywhere.
Energizer is constantly working on improving and innovating battery packaging. Among its inventions are the EZ Turn & Lock packaging for hearing aids. The design includes long tabs attached to each battery to facilitate handling and insertion, Also, the company has placed its smaller batteries into “pill pack” foil packs, which perforates the batteries into little pods, enabling consumers to take along one or two batteries at a time, rather than an entire package.
In addition to working to ensure packaging serves consumer needs, Energizer’s staff endeavors to ensure its retail clients are satisfied, too.
“One of the projects we tackled was with Sam’s Club, where we went through a conversion with re-seller packaging,” Campbell says. “We were challenged by the people at Sam’s Club to improve both the re-seller packaging and everyday member packaging. We did a lot of research and conducted focus groups. It’s now been on the market for two years in the reseller packaging. It doesn’t alienate the regular Club member, who doesn’t want more packaging, but it also serves the needs of small businesses and re-sellers. That was a fun project because of the research. We were taking some of the things we’d already been working on in-house and creating a couple of different options for them.”
As is the case with many improvements, the child-resistant packaging improvement involves a tradeoff. However, while Oesterle points out that the tougher material, which requires scissors to open and get to the batteries inside, might cause mild frustration on the part of some consumers, she says the company maintains “that’s a downside that we’re willing to accept.”
Ecobliss will be at this show together with Regal healthcare from Ireland (our Distributor & Strategic Partner), at this show Ecobliss will launch a complete new range of products under a new brandname specificly designed for the pharmaceutical & healthcare industry.
At the development of these products many compliance issues where studied carefully and solutions were finally integrated in the design. The products are available with several innovative add-ons for multiple applications.
The Pharmacy Show is the UK’s only CPD-accredited training, education and sourcing event for UK community pharmacy. It takes place on Sunday, September 30th – Monday, October 1st, 2012, at the National Exhibition Centre (NEC), Birmingham.
With six FREE, CPD-accredited conference streams, social and networking events, and thousands of specialist pharmacy products and services from more than 300 premier suppliers – the Pharmacy Show is unmissable for pharmacy contractors, pharmacy professionals, pharmacy technicians, counters staff and pharmacy buyers from both primary and secondary care industries.
The Pharmacy Show Opening Times:
Sunday 30th September – 9.30am – 5.30pm
Monday 1st October – 9.30am – 5.30pm
Since march 2012 Prima Elios Egypt is the first company in Egypt that has switched from heat seal and HF blister packaging to cold seal blister packaging. At this moment many different products are being packed in the Ecobliss cold seal card-to-card (with trapped blister) system. The new cold seal packaging has been very well received, internally as well as by Prima Elios customers and many more of their products will be packed using cold seal technology in the future.
Important reason for Elios Egypt to switch their packaging was the fact that with the cold seal technology the packaging process has become much more simple and controllable. On top of that the beautiful high quality appearance of the packaging enhances the products of Elios Egypt very much so they will be noticed better in the shelf of DIY markets and retailers. The other reason to switch over to cold seal blister packaging technology is for environmental reasons because of the severability of materials after opening of packaging (100 % recyclable). For this reason Elios Egypt can be considered as trendsetter in Egypt. For packing Elios Egypt uses the EJR Jiggle Rollers.
Prima Elios for Electrical Industries S.A.E. has a well-balanced program that ranges from nice simple product designs to extremely high tech designs. Elios Egypt is shareholding company with more than 500 employees and is operating in Cairo under European license since 1975.
Elios Egypt is the largest Egyptian producer of electrical and lightning components for home and industrial applications such as electrical light switches, gang sockets, plugs, ballasts, lamp-holders and several different types of energy saver lamps, all these products have been always known for their endurance, quality consistency and conformity to international and Egyptian safety standards.
Brussels, Belgium on Wednesday 19th of September and Thursday 20th of September 2012.
The 5th Annual Thermoformed Packaging Conference 2012 brings together supply chain leaders across the industry, from materials suppliers to retailers and brand owners with a view to promoting collaboration for sustainable, responsible strategy in packaging. This event brings you the innovation and thought leadership that will drive down costs, energy use, weight and carbon footprint, leading you towards the business models that will improve margins and achieve sustainability goals.
Mr. AVPS Chakravarthi, Managing Director, Ecobliss India Private Limited, WorldStar Award, Marigold Hotel, Begumpet, Hyderabad, Andhra Pradesh.
Worldstars Awards are presented only to those packages which have won recognition at a national level competition and are judged by a international panel. Ecobliss offers various user-friendly, innovative packaging solutions including cold seal blister packs, heat seal packs, pharmaceutical wallets, fold over trap blister cards, clam shell blisters, transparent boxes and range of Ecobliss cold and heat sealing machines.
Ecobliss has been in the business of offering quality packaging products for more than a decade with a strong focus on environment, innovation, design, and turnkey packaging solutions.
June 7th, 2012 Split, Croatia.
Three WorldStar Awards for Ecobliss in 2012!!
The WorldStar Competition is one of the major events of the WPO and this year received 243 entries from 32 countries around the world.
Ecobliss has sent three representatives from India and the Netherlands. Mr. AVPS Chakravarthi, MD of Ecobliss India PvT, Mr. R.J.M. Linssen CEO of the Ecobliss Group and Mr. Marijn van Utteren, Commercial Director of Ecobliss to Croatia to attend a prestigious Gala Award dinner, organized by the WPO in Le Meridien Lav hotel.
In 2011 Ecobliss entered the competition with three entries into the WorldStar completion in three different categories: ‘Electronics’, ‘Household’ and ’Other” . All three entries (100% score!!) received an Award from the WPO jury consisting of 23 country representatives from the World Packaging Organisation (WPO) and one representative from the International Packaging Press Organisation.
The editors of blisternews.com will shortly publish the individual stories behind the Ecobliss blister and high visibility packaging entries that have won the WorldStar Awards.
June 7th, 2012 Thomas Schneider, President of WPO congratulates the winners of the Worldstar Awards 2011-2012 in Split, Croatia!!!
The WorldStar Competition is one of the major events of the WPO and this year received 243 entries from 32 countries around the world. Out of these, 137 were selected as WorldStar winners by the jury in their meeting in the UK in November, 2011. The jury consisted of 23 country representatives from the World Packaging Organisation (WPO) and one representative from the International Packaging Press Organisation.
The pre-eminent international award in packaging, WorldStar illustrates the continual advancement of the state of packaging design and technology and creates a living standard of international packaging excellence from which others may learn.
WorldStars are presented only to those packs which, having already won recognition in a national or regional competitions, are compared by an expert panel of judges to similar packs from around the world. Awards are based on the judges’ consensus that a pack is superior in its category and market and better in its class in execution or innovation by comparison to others.
Since 1970, the World Packaging Organisation has given awards to numerous new packs from all around the world.
You can download the official 2012 Official Award Guide y clicking on this link
You can also visit the WPO website
Supermarket Marks & Spencers adds a small plaster-style strip, called ‘It’s Fresh!’, at the bottom of punnets of strawberries, containing a patented mixture of clay and other minerals that absorb ethylene – the ripening hormone which causes fruit to ripen and then turn mouldy. ‘No extra cost’ The strip measures 8cm X 4.5cm and does not affect the recyclability of the packaging, and the retailer claims there is no extra cost to the consumer of the packaging. If successful, it will be added to all its berries.
Trials carried out in M&S stores showed a minimum wastage saving of 4% – during the peak strawberry season this would equate to around 40,000 packs, approximately 800,000 strawberries. The Guardian first broke the story about M&S’ new packaging technology last Friday (6 January). Packaging News’ editor Josh Brooks was quoted in the story. Speaking to the Guardian, he said: “This new launch from M&S is a great example of how innovative packaging helps to preserve and protect the food products it contains. “The crucial role of packaging in delivering products to consumers and reducing food waste through the supply chain and in stores and homes cannot be overstated.” ‘Strawberry season’ The British strawberry season starts in April, so M&S strawberries are currently imported from Egypt, Morocco, Spain and Israel. During the British season M&S sells around one million punnets per week and the retailer hopes the new packaging will result in huge food waste reductions during this period. ‘Reduce food waste’ M&S Agronomist Hugh Mowat said: “This new technology is a win-win for our customers – not only will their strawberries taste better for longer, but we really hope it will help them to reduce their food waste as they no longer need to worry about eating their strawberries as soon as they buy them.” The patented strip is being manufactured and supplied to M&S by ‘It’s Fresh!’ – a British high tech innovations firm. M&S said that It’s Fresh had supplied the technology to other UK retailers for transit packaging. However, this is the first time it is being used in packaging for consumer products. The new strawberry punnets are available from M&S from today (9 January).
Article found on email@example.com
On January 18-22 2012 Ecobliss Blisterpackaging Ecobliss has organized the Ecobliss Joint Venture days. (Ecobliss JV days 2012)
Many countries, such as Chile, Indonesia, France, Turkey, Canada, India etc. where represented during this event. Besides exchanging lots of information, The JV days where all about improving know-how together, improving business together and improving the Ecobliss network together. During the event a packaging contest was organized. Ecobliss France has won the ambitious Ecobliss 2012 packaging award, with a brilliant blisterpack for LED light. Ecobliss will soon update blisternews with some nice pictures of the JV days.
Please go to YouTube and look at the partner network video “Ecobliss Brothers”
This video displays in 2 minutes the goals that the Ecobliss as a global group of companies has set itself, for the near future.
Ecobliss, The Smart Source for Blister and High Visibility packaging!
The trade fair INDIAPACK (along with Food Tech show) was organized during September 30 – October 3, 2010 at Bombay Exhibition Center, Mumbai, India has received an overwhelming response from the industry with over 12,142 trade visitors witnessing the fairs.
The event was inaugurated by Mr. Ashok Sinha, IAS, Secretary, Ministry of Food Processing Industries, Govt. of India on September 30, 2010 with other dignitaries including Mr Keith Pearson, President, World Packaging Organization.
“MrAshok Sinha, IAS, Secretary, Ministry of Food Processing Industries,Govt of India in his inaugural address outlined the importance of Food Processing sector and the packaging sector in the overall growth and development of the economy in the country. He also assured the active support and involvement of his ministry for the next editions of this show”.
“In his address Mr Keith Pearson, President,World Packaging Organization mentioned that the Indian Packaging industry has been growing in the recent past and the future also looks bright.
Indian Institute of packaging has been very actively involved in the development of packaging sector in India. The exhibition would be an ideal platform for all the packaging and related fraternity to see for them what India has to offer to the global market in these sectors”.
“Mr Sanjay Bhatia, Chairman, Indian Institute of Packaging in his keynote address mentioned the role of Institute in development of the packaging sector in the country. This event will provide an opportunity for the Indian packaging and food processing industry to not only highlight its potential but also enable it to exchange and learn from international participants present in large numbers at this event”.
Mr N C Saha, Director, Indian Institute of Packaging in his welcome address sincerely conveyed his thanks to packaging and allied sectors in India and abroad for bestowing there confidence towards the institute.
INDIAPACK 2010 HIGHLIGHTS:
- Gross Area Covered: 19,143sq. mts.
- Exhibitors: 366 (Including Intl. Foodtec & Asia Coat & Ink Show)
- International Representation: Over 25 countries worldwide
- Visitors: 12,142 Trade Visitors including 500 International visitors
- Country Pavilions: Germany, France, China, Taiwan, Sweden
- International Participation from Belgium, Denmark, Finland, India, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK, USA
- Recycling Pavilion: Initiative by IIP, Plastindia Foundation & ICPE with an objective to educate & disseminate information to the trade visitors about creating wealth from waste, Recycling Pavilion was set up to display how the plastic scrap can be converted to usable plastic and its products.
- Awards for packaging excellence, INDIASTARS were presented to host of Industries during a grand gala function.
Ecobliss’s Stall at Indiapack was the most attractive one with over 15000 footfalls in its booth. It launched host of Blister packaging opportunities useful for various user segments, practically demonstrated at the booth as well. Mr. Ron Linssen,Chairman of Ecobliss group not only was personally present at the booth but addressed various technical queries from the visitors. Incidentally he chaired one of the sessions on latest trends worldwide on packaging machinery at the International Summit for Packaging Industry.
On June 19th, 2009 Ecobliss India Pvt Ltd has officially been appointed as the sole distributor for Starview blister packaging machines in India. The equipment line of Starview ranges from very small, to high capacity automatic blistr packaging and thermoforming machines. The product line of Starview consists of shuttle and rotary type heat-seal blister to card machines, rotary type of heat seal plastic-to-plastic machines for PVC and PET GAG sealing, food tray sealing, skin packaging machines, roller die-cutting machines for blisters and skin packaging and a range of thermoforming machines.
Managing Director of Ecobliss India, Mr. Chakravarthi, is extremely excited and motivated to turn the new co-operation between Starview and Ecobliss into a big success.
Ecobliss India is a key blister packaging supplier to many industries such as the pharmaceutical industry, electronics, automotive, toys industry etc.
The success of Ecobliss In India started long ago with the introduction of Ecobliss’s innovative cold seal blister packaging technology.
With the new blister equipment product line of Starview, Ecobliss India expands its blister products range in India drastically. Ecobliss in India is now capable to handle any blister, or blister packaging related demands.
The market for Blister packaging in sectors such as pharmaceutical, electronics, automotive and fresh packed food, in India is rapidly growing, and Ecobliss in India is ready to make sure that you will get the best blister packaging solution for your products.
Ecobliss in India is a proud member of the The Indian institute of packaging (IIP).
To perfectly serve the French market with a company local French company, Ecobliss has created a joint venture company in France. Ecobliss Holding partnered up with Laboratoire Tessapack, a contract packing facility and thermoforming company located in the region of Paris.
The synergy of this joint venture that holds the name ‘Ecobliss France’ is very strong; both partners together put in more than a quarter of a century of experience in their respective fields. Until further notice Ecobliss France is located in the building of Tessapack as the location is ideal; 30 minutes by car from Paris and 15 minutes from the Beauvais airport!
Alain Saadoun has taken on the daily commercial activities and had many very fruitful inquiries. Currently there are five customers for whom their new packaging line is being developed by Ecobliss France. Marijn van Utteren of Ecobliss Headquarters, is fluent in French and frequently travels to the Ecobliss France facility to give additional support and also to visit potential customers.
Keep an eye on the news items on www.ecobliss.com as you will shortly be able to read about the first customers of Ecobliss France.
Since many years, Starview Packaging Machinery Inc. in Canada is a leading company specialized in building standard and custom machines for blister-packaging.
Ecobliss Equipment BV, The Netherlands and Starview Packaging Machinery Inc., Canada are venturing in a close cooperation to support the increasing demand for heat seal and clam shell types of blister packaging. Both companies have years of experience in their field and form a strong combination.
The strength of Ecobliss lies in developing and manufacturing high quality packaging materials and providing turn-key packaging solutions along with that. Starview manufactures (among other types) equipment for assembling and sealing heat seal and clam shell types of blister packaging.
The equipment manufactured by Starview is of the highest standard and can be offered at very competitive prices which you will find on the website www.blistermachines.com
From July 2009 onwards Ecobliss will be the exclusive supplier of Starview equipment in Europe and Turkey
From mid 2007 onwards Ecobliss has built up its presence in India through its Joint Venture Ecobliss India Pvt Ltd. Since the flying start of the company many new customers have decided to utilize the development, design and production skills of Ecobliss.
It is fantastic to see how a dedicated Ecobliss team, under supervision of mr. Chakravarthi is rapidly developing the company so well, and growing it into a beautiful flower in the Ecobliss garden.
To keep up with customers demands, Ecobliss has recently moved to a new facility in Hyderabad. All design and production related work is done under one roof.
Please challenge the Ecobliss India team for any blister packaging needs and you too will be surprised by its creativity, flexibility, quality and reliability!
Ecobliss was present at the International Packaging show IndiaPack 2008 which was held 18 – 21 September.
This show was held in Mumbai. All types of blisters and high visibility packaging Ecobliss offers, including the Stock Clamshell Blisters, were on display. The newest development, Stock PET Boxes and Printed PET Boxes, were also on display and drew a lot of attention.
The Ecobliss display has evoked great response in the user community.
The Ecobliss packaging has proven to be an internationally acclaimed, genuine, Eco friendly packaging concept.
Mr. Keith Pierson (President of the World Packaging Organisation) has given away “the award for BEST Packaging Technology” (first prize) and commended the innovation and originality of the Ecobliss packaging concept.
We have added some impressions of the Ecobliss booth at the Indiapack.
After years of continuous growth the location of Ecobliss Headquarters had become too small. Therefore we are happy to tell you that the Ecobliss office has moved to a new location. Within a few months a fully equipped prepress area will become available as well as the showroom to show to our visitors our high visibility packaging solutions and related equipment. The brand new building is located in the Industrial Area “de Berk” in Echt. The distance to the highway A2 (Maastricht-Amsterdam) as well as to the new highway A73 (Echt-Venlo-Nijmegen) is only 2,5 km. Please see the Contacts page for updated direct telephone numbers.
On July 1st 2007 the new Ecobliss Web shop for standard blister has gone online.
We invite you to visit this web shop and find an extensive range of standard blisters that you can buy from stock.
The Ecobliss web shop contains pictures, drawings and prices for all blister types offered. Besides a variety of standard blisters, Ecobliss offers the unique opportunity to customise standard blisters. This means that you can buy perfect fitting blisters for your products, without investing in expensive thermoforming tools.
The Ecobliss web shop will give you clear price information about customised blisters and lead you through the ordering process.
Ecobliss Blisterproducts has replaced its existing colour proofing system by a new up to date Colour Proofing System. The Kodak Matchprint Inkjet 800 Colour Proofing System uses an Epson SP9800 Printer to create controlled full colour prints.
Prior to producing a colour proof the Ecobliss prepress department creates a certified pdf of the art work file. This way all common mistakes in art work files are detected and repaired. More and more customers as well as the printing industry use the system of certified pdf’s for art work file approval and transfer. Using one universal method to proof and print from the same data drastically reduces the chance of unexpected end results.
The certified pdf file of the art work is printed using the standard ISO 12647-2 FOGRA 27 colour profile resulting in certified colour proofs that are delivered to the customers. A customer approving a certified proof will receive end products of which the actual print matches the proof for colour as well as for content. This of course within the standard process and material related margins.
Ecobliss Blisterproducts delivers high quality proofing material to the latest standard enabling the customers to preview the quality of their high visibility packaging.
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