Thoughts and News on High Visibility Packaging

WorldStar Packaging Awards 2014 open for entries

WPO (World Packaging Organization) have announced that the entries for WorldStar Packaging Awards 2014 are now officially open. The deadline for all entries is 27th September 2013.

The Worldstar awards are considered as one of the most important global packaging awards, the WorldStar is based on the judges’ consensus that a pack is superior in its own right and better in its class, in execution, or innovation by comparison.

The judges consider the following criteria: protection and preservation of contents; ease of handling, filling, opening and closing; adequacy of information; sales appeal; graphic design; quality of production; economy of material and cost reduction; environment; ingenuity of construction; and adaption to local conditions (production, materials, market etc).

Winners of a Worldstar are also eligible to participate in three special categories: Sustainable Packaging Award, Marketing Award and President´s Award. According to Thomas Schneider, President of WPO, the ward “illustrates the continuous advance of the state of packaging and creates a living standard of international packaging excellence from which others may learn”.

WorldStar Awards are presented only for packages that have already won recognition in either a regional or national competition in 2012 – 2013, normally organized by an Association, member of WPO.

Details about qualifying competitions to enter as well as all other entry criteria can be found at