Thoughts and News on High Visibility Packaging

Blister packaging supposedly ‘diabolical’

All too often it is stated that blister packaging is diabolical. People supposedly have a hard time opening it, cut themselves while trying to do so or develop so called ‘wrap rage’.

According to American studies, around six thousand people a year wind up in emergency rooms with lacerations and puncture wounds caused by clamshell/oyster packaging. Some injuries are caused by the jagged edges of half-opened, hard-plastic wrappers. Others occur when the frustrated consumers use tools such as knives, scissors or wire cutters. These implements, often take up in anger, have a tendency to glance off the nigh-impenetrable packaging and wound the hands that wield them.

“I’ve worked in the emergency department on Christmas day for six out of the last 10 years. We certainly see lacerations. That’s the most common thing. But we also see punctures,” said David Ross, DO, an emergency physician at Penrose Hospital in Colorado Springs, Colo. He also is a spokesman for the American College of Emergency Physicians. “That clamshell packaging is absolutely diabolical.” (From American Medical News)

The root of this problems simply lays within the way the package is designed. Normally a sturdy, almost impenetrable PET or PVC clamshell is used to fully encase and secure the product. And while these protect the product inside and give a nice presentation towards the customer, it is exactly this type of packaging that annoys and frustrates people.

So what are the alternatives, are there any customer friendly blister packages? Of course there are! As said before, it is all about the design. That having said, take a look at the following, an easy to open blister package.


The design here is fairly simple, a blister presenting the product, encased by a printed cardboard card. After folding back the cardboard card, the customer can simply slide out the blister and access the product. Finally no more cuts and puncture wounds due to jagged edges, it’s really as simple as 1 2 3.

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