Tucson-based Brainiac Supplements LLC wanted to market its Study Buddy nutrient-based study aid capsules in high-impact packaging. The company concluded that two-count carded blister packs offered a more attractive option than the flexible pouches it had been using.
First a flanged two-cavity blister is thermoformed from PVC sheet, filled with one study aid capsule per cavity, and heat-seal lidded with aluminum foil. The filled and lidded blister packs are then trapped between two blister cards in a second operation. A glossy UV finish on the card stock helps create the optimal in-store impact that Braniac was looking for.
The cards are 0.21-pt SBS and are printed via a four-color process that also incorporates a UV varnish to provide a high-gloss finish. The packs stand upright in shelf display cartons, delivering high visibility at retail venues such as college book stores and convenience stores.
Brainiac has enjoyed sales increases since the new packaging was introduced. Tyler Johansen, CEO of Brainiac Supplements, says,
“We chose to partner with a contract packaging specialist, because of their ability to create custom packaging that would more accurately reflect our brand. We couldn’t be more pleased in terms of meeting design deadlines and rendering the packaging we wanted.”