Thoughts and News on High Visibility Packaging

United packaging interests under one co-operative umbrella

The Asian Packaging Federation, a non-profit organization, established in Tokyo, Japan, in 1967, unites the packaging interests of all trade and industries in the Asia-Pacific region and beyond, under one co-operative umbrella.

The objective of the federation is to enhance cross country co-operation among all packaging-related bodies, covering a gamut of subjects like training & education, package development, environmental aspects, law and regulations. The APF Secretariat rotates among the member countries and is currently situated in India, with secretary general Prof.N.C.Saha of IIP.

During the 62nd gathering of APF Asian Packaging Federation, the AsiaStar Packaging Competition Jury Meeting, exhibition and Award Ceremony and the APF “Green Packaging” Conference were held in Jakarta, the capital city of Indonesia from 18 – 21 November 2013.

Ms. Ariana Susanti, who is the business development director of Indonesian Packaging Federation has been elected as President of Asian Packaging Federation in a recently held board meeting of APF at Indonesia.

Ariana Susanti graduated in Commercial Art from The Indonesian Art College in Yogyakarta. In 1992 she was trained in Packaging Engineering in Japan, sponsored by JICA/Japan’s International Cooperation Agency. In 1992 Ariana joined the Indonesian Packaging Federation (IPF) and since 2006 has been the Business Development Director. From 1994 to 2004 she was involved in the Indonesian Chamber of Commerce and Industry, as Head of the Promotion and Packaging Division, Compartment of Multifarious Industry. From 1997 to 1998 she was Manager of Packaging Design Studio, for the Ministry of Industry and was responsible for developing and upgrading a new package for SME’s. From 1995 to 2003 she was also the Head of the Promotion and Packaging Division at the Indonesian Food and Beverage Association (GAPMMI). Ariana has also served as a Member of Indonesia Good Design Selection (IGDS) and Ministry of Industry. In November 2007 she became an Honorary Member of the Asian Packaging Federation (APF) and in October 2010 became Vice President of the APF..

On 20 – 21 November 2013; in the two-day “Green Packaging Conference” where subjects of recycling, eco-friendly packaging and implementation examples were addressed, representatives of local packaging sector convened to make opinion exchange on environmental issues and packaging sector and discussed in detail the sustainable packaging solutions its cost benefits.

The two-day conference was attended by key stakeholders of the packaging industry, primarily from the food, beverage, home and personal care, electronics, pharmaceutical and beauty sectors.

Speakers from various Asian countries including Thailand, Japan, Singapore, Indonesia and India touched upon the topics of waste reduction, challenges and opportunities, sustainability trends and developments in packaging.

The executive director of Indonesian Packaging Federation Henky Wibawa moderated the sessions

The speaker from India, Chakravarthi AVPS, managing director Ecobliss India, in his presentation, emphasised the role of innovation in green packaging to meet the rapidly changing consumer demands.

Chakravarthi said, “The formulation and initiatives of green design and green packaging can be described as the reassuring message of the field, should become a reality and the future direction of development of civilization. In addition, the aspects of packaging design accuracy and reasonableness of the selection of materials, combined with sound ideas, can also play a pivotal role in the development of green packaging.”

Other prominent speakers were Julianti from Unilever, Putut Pramono of Nestle, Indonesia and Marcel Cote from Avery Dennison, Australia.