With songs like “This Weed Iz Mine”, “Smoke the Weed” and “California Roll” it’s no secret that hip-hop legend Snoop Dogg loves cannabis. Now he’s sharing this passion with the public with a new line of marijuana-based products called Leafs By Snoop. The brand sells cannabis flowers and concentrate, as well as edibles including chocolate bars and gummies. Because marijuana is a controlled substance, U.S. law requires that the THC content must be clearly labelled and packaging must be opaque, resealable, and child-proof.
When it came to the packaging, working at the forefront of a new era of recreational products presented some challenges. Laws about the packaging of marijuana are still evolving. So the designers used the Locked4Kids carton box, an existing packaging structure that was already legally approved, but tweaking it all to make something that felt inventive and high-end.