sustainability
PWC: Sustainable packaging: myth or reality?, Revisiting the debate two years on – free report
The UK packaging industry is calling for the phrase ‘sustainable packaging’ to be scrapped and is urging instead for Government to get to grips with the real issues affecting the industry, according to a new report. A national shortage of packaging technicians, fears over scarcity of raw material supplies and a lack of political will to tackle the core issues were all voiced in the PwC report Sustainable Packaging: Myth or Reality. Leading retailers, manufacturers and consumer groups also unanimously agreed that the much used sustainable packaging phrase should be phased out and the focus should be on ensuring packaging delivers maximum sustainability throughout the entire supply chain and is recoverable after use.
For a free download pf the report, please click here
The future of the past is called compassion
The future of the past is called compassion
The time that entrepreneurs only had one vision – profit making – is passed tense, due the current economical crisis we are facing. In most European countries economical growth scenario’s of three to 5 percent are unrealistic for at least the next 3-5 years. In the current knowledge-economy there is no space for private-ownership and obtaining more wealth for the existing economical elite. ITC, bio- and nano technologies make the world into one big en totally transparent place in which politicians, companies and organizations are accountable more and more for their social responsibilities. Our world is changing so rapidly that in the future profit-making is only a in-between target. The main objective will be to attribute to the society and mother earth itself.
The system of continuously digging, burning, en converting resources and dumping waste in our environment is no longer tolerated. Quality of life, and sustainability are the leading motives for the future. If you think well about it, we have no other choice… The problems we’re facing globally are huge and far stretching: financial crisis, multi-cultural society, terrorism, less social security, ecological misuse of water, forests, flora and fauna, exhausting energy resources, shortage of food. All of that with a ever growing population towards nine billion earthlings.
We do not realize that we are in the middle of a revolution. We can and should never go back to the past. On a global scale we should find a different way of living, enterprising and producing. Politicians have to realize that they should not be fighting each other with battle-field truths, and companies should not compete each other for the highest turnover and profit margins. To make the world a livable place, together we have to invest in Technology, Talent and Tolerance. Maybe that last one is the most challenging “T” , the morale awareness that a economical environment is not sustainable without humanity…
“vision of global thinkers, mr. Marc Eysens, former prime minister of Belgium and mr. Herman Wijffels, former CEO of Rabobank”
Ecobliss Cold seal blister packaging, in total compliance with the objective of sustainability
“People, planet and profit” succinctly describes the triple bottom lines and the goal of sustainability.
“People” (human capital) pertains to fair and beneficial business practices towards the community and region in which a corporation conducts its business.
A TBL (triple bottom line) company or product conceives a reciprocal social structure in which the well being of corporate, labour and other stakeholder interests are interdependent.
“Planet“ (natural capital) refers to sustainable environmental practices. A TBL company endeavours to benefit the natural order as much as possible or at the least do no harm and curtail environmental impact. A TBL endeavour reduces its ecological footprint by, among other things, carefully managing its consumption of energy and non-renewables and reducing manufacturing waste as well as rendering waste less toxic before disposing of it in a safe and legal manner.
“Profit“ is the economic value created by the organisation after deducting the cost of all inputs, including the cost of the capital tied up. It therefore differs from traditional accounting definitions of profit. In the original concept, within a sustainability framework, the “profit” aspect needs to be seen as the real economic benefit enjoyed by the host society. It is the real economic impact the organization has on its economic environment. This is often confused to be limited to the internal profit made by a company or organization (which nevertheless remains an essential starting point for the computation).
Ecobliss cold seal blister packaging, in total compliance with the objective of sustainability
People:
- Simple, clean, safe and convenient packing operation
- Pleasant and safe unpacking experience
- Easy, simple and communicative
- Most attractive product presentation
- Many creative structural designs possible, offering wonderful, attractive sales features
Planet:
- Maximum use of renewable, recyclable plastics
- Minimum plastic weight
- Maximum use of recycled cardboard
- No heat (energy) required for sealing
- 100% separation of plastic and board after opening
Profit:
- Enhanced sales by attractive presentation
- Self selling
- Beautiful, sustainable packaging builds positive Brand awareness
- Reduced cost by simple, effective packaging solutions
PEOPLE
Simple, clean, safe and convenient packing operation
Ecobliss Cold seal packaging is the one of the most easy and simple packaging methods available in the market today. Only instant pressure is required to get a perfectly sealed blister pack. The people who execute packaging labour will not in any way be exposed to hazardous or uncomfortable radiation, heat, smell or noise.
Pleasant and safe unpacking experience
Unpacking your product, should be trouble free, and preferably even generate a smile on the consumers face. A pleasant unpacking experience is the first opportunity for you to show how well you’re thinking about consumer care. Do not miss this opportunity and use Ecobliss’s easy opening methods to build on a stronger corporate image.
Easy, simple and communicative
Without any help or interference from others, your packaging should communicate, sell the product and at the same time inform your customer on how to use the product. Ecobliss cold seal packaging lends itself perfectly to fulfil your requirements.
Most attractive product presentation
High quality printed board, is used for your product and brand presentation. The transparent plastic that is required to protect and show your product is kept to an absolute minimum. Board and plastic joined in an Ecobliss packaging form a very attractive presentation. By using Ecobliss cold seal packaging you will enjoy the absence of undesirable (cheap looking) plastic reflections in your shelf space. Ecobliss will make your product(s) stand out in the shelf!!
Many creative structural designs possible, offering wonderful, attractive sales features
By using the combination of double cardboard, provided with cutting, creasing, slitting lines and the use of a plastic blister many features can be given to a particular packaging for your product. On the cold seal section of the Ecobliss.com website you’ll find many product examples that have already been made. Please challenge us with your requirements and we’ll design a packaging around your product that meets all your marketing and packaging criteria.
PLANET
Maximum use of renewable, recyclable plastics
A sustainable Ecobliss cold seal packaging always contains plastic that can easily be recycled. Usually a clear PET film is used to produce the blister, and obviously recycled PET is always recommended. Whenever possible from a technical point of view, renewable PLA will be offered as an option to our customers.
Minimum plastic weight
The plastic part of a sustainable Ecobliss cold seal packaging will always be kept to a minimum size and thickness, with the purpose of reducing plastic weight as much as possible.
Maximum use of recycled cardboard
A sustainable Ecobliss cold seal package always consists of recyclable. One of the USP’s of Ecobliss cold seal packaging is that the cardboard is only printed on one side, and that after packing, the printing is visible on the front and back, and even behind the plastic blister. (see www.ecobliss.com/ learn about …)
No heat (energy) required for sealing
Ecobliss cold seal blister packaging is the only blister packaging system that needs no heat or dwelling time to get a perfect seal. Only pressure is required. This makes packaging in Ecobliss extremely energy, and thus environmentally friendly.
100% separation of plastic and board after opening
There are many different ways of opening Ecobliss packaging, depending on the structural design. Whatever opening method is chosen, plastic and board are always 100% being separated after opening. The cold seal adhesive, applied to the blister board only adheres to itself and not to the plastic blister. Therefore no cardboard fibres will remain on the clear plastic, making recycling possible.
PROFIT
Enhanced sales by attractive presentation
Ecobliss cold seal packaging is a proven solution in capturing that “first moment of truth”. It only takes seconds for a consumer to notice a product on the store shelf. That moment presents an incredible marketing and selling opportunity. Nearly 70 percent of all purchase decisions are made at the shelf. Nearly half of all packaged goods are sold without any additional marketing support.
Self selling
A well designed blister packaging will sell your products without the additional assistance of sales people. While the transparent blister protects and shows your product clearly visible, the cardboard enhances the total presentation.
Beautiful, sustainable packaging builds positive brand awareness
Not only your product,… not only the structural packaging design,… not the artwork on the card, and certainly not only your sustainability philosophy but the total mix of your presentation is what impresses customers. Attractiveness in the shelf, a good unpack experience, good disposability of the packaging materials at home and of course a good product in hand is the total mix that build brand awareness. Except for your product, we have all the ingredients to make your brand stronger!
Reduced cost by simple, effective packaging solutions
From simple, manual, no energy consuming devices to high speed, low energy consuming Ecobliss cold seal packaging machines, different options are available to support an efficient packaging process. It’s possible to outsource your packaging work to one of our global operations but obviously you can also do the packaging in your own premises. In that case Ecobliss offers a variety of packaging equipment for sale or rent. It is also possible to choose a third party contract packer to pack your products. In those cases Ecobliss will support a smooth packaging operation.
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